關於 1 Kommunity
1Kommunity是一家科技初創公司，開發出一套強大的人工智能及大數據技術平台，致力通過對商家和網紅的需求進行精確匹配，幫助商家以更簡單和高效益的方式獲得生意，帶來更精準及低成本的營銷方案，實現了業界最高的匹配成功率和商家回報率，亦可令網紅行業更專業化和系統化。
享受網紅經濟的優勢
增加網紅為品牌帶來的流量
1Kommunity運用科技和人工智能為網紅和品牌之間建立橋樑，系統使用超過50種不同的網絡系數計算網紅綜合評分，並透過自動配對平台上合適的網紅，為品牌帶來最大效益。專業數據員首先累計及取得資訊量，分類資料並儲存數據，再排序及分析出數據的規律，最後把數據轉化成便於理解的形式。系統會根據宣傳範疇、對象、互動率、二次創作能力和後續銷售額計算網紅綜合評分。系統計算的結果能使客戶清楚了解網紅的影響力，使客戶每個決定都更準確和清晰。
1Kommunity提供完善的網紅營銷計劃，包括線上社交平台和線下出席活動等安排。
線上網紅營銷計劃涵蓋香港最流行的社交平台，例如Facebook, Instagram, Youtube, 17Live。我們會為受邀請或參加的網紅和藝人創作合適及有價值的內容， 讓網紅為客戶發佈貼文或限時動態，引起粉絲和追蹤者關注及互動，從而提升客戶銷售業績。貼文發佈後我們會收集其數據，經過整理分析後，為客戶定制最合適的營銷計劃。客戶亦能選擇以直播形式帶貨，透過直播跟觀眾互動，直接解答觀眾疑惑，以聊天的方法介紹品牌。直播後我們會分析直播的流量和帶貨成效，從而調整直播的營銷計劃。
網紅亦會出席活動或到客戶指定地點打卡拍照，例如開幕儀式或一週年等特別活動。網紅的出席能夠為客戶增加流量，令活動討論性及熱度提升，增加曝光率。網紅亦可以到客戶商店打卡，例如美食博主可以到餐廳試食，並分享食評，美妝博主可以到美容院試做療程，並分享試做心得。這些親身的用家分享能夠增加說服力和影響力，讓粉絲更了解品牌及產品成效。
我們亦會為客戶安排試用裝給網紅或藝人，包括1Kommunity現有的網紅、新參與的網紅或客戶要求的藝人。網紅收到產品後亦會在社交平台分享限時動態或貼文感謝品牌，這能增加品牌曝光率及觸及率。
網紅在1Kommunity app亦能賺取收入，完成會員註冊後，網紅能參加app內不同活動。網紅會獲得一個由四位英文字或數字組成的佣金碼，透過向粉絲分享及使用佣金碼來賺取佣金。App程式亦能查看最高銷售額或點擊率的佣金碼，使用大數據計算出一個整體綜合評分，成就香港最好表現的網紅。
ABOUT US
What is 1Kommunity?
1Kommunity is a membership platform exclusive to prestige influencers. It provides a large variety of activities and interactive participation within 1Kommunity App. It matches influencers to brands, provides more exposure and diverse job opportunities at the same time. In result, influencers can earns more income. 1 Kommunity provide a platform to youngsters in Hong Kong to feel confident and joyful.
Why we need 1Kommunity?
Nowadays, the impact of traditional media is deteriorating. Influencer is an irreplaceable role in the world of media. They have been driving local economy, culture and trends through social media that young people are most frequently connected to. However, the industry of influencers in Hong Kong is relatively behind compared to other places. A lot of major opportunities had been missed due to the scattered resource allocation. 1Kommunity acts as a bridge between influencers, business units and other parties which promotes the positive development of the industry under appropriate specifications.
Relationship with influencers?
Within a year, 1Kommunity has cooperated with over 10,000 influencers with a total number of followers at 200 million (the average number of followers is 18,989). A specific membership program has been established for influencers. They can earn income through participating in different activities and completing missions. Apart from joining different events and gatherings, the platform also promotes by providing samples from all kinds of brands.
1Kommunity expectations
We will lower the entry threshold for influencers to 1,000 followers which aims to have 100,000 influencers in 2023 with a total number of 500 million followers (average 5,000 followers). We target to devote more efforts to the influencers' industry and gather worldwide leading e-commerce companies. An Incubation center for influencers will be set up to nurture more talented influencers, so as to industrialize and professionalize the influencers’ industry. 1Kommuunity will be the most influential platform in this field.
Influence millions with the influence of thousands
Our Journey So Far
NEWS
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